The Future Looks ‘Bright’
Unless you’ve just landed on earth in a spaceship from a foreign planet – we’re pretty sure you’ve heard of CBD, it's the ultimate glow-up and multi-benefit ingredient that can now be found in absolutely everything. The beauty and wellness world is where CBD has found its most highly-rated success so far and, it’s not hard to see why.
Derived from the cannabis plant, CBD is a non-psychoactive ingredient with a myriad of possible health benefits. Among other things it has been touted for its pain-relieving and anti-anxiety alleviating abilities, not to mention what it could do for your skin! It’s already pretty popular but as we edge closer to widespread legislation, we predict a bright future for all things cannabidiol (CBD).
A lot of good things have come from CBD’s popular status, just last year the first cannabis-based medicine (for epilepsy) was approved in the US by the FDA. And, besides being the perfect wellness ingredient, it’s also currently being studied for its medicinal value. Its popularity means that everyone wants to cash in and jump on the CBD train, so which brands can we trust?
CBD-infused makeup brands that are currently making a ‘beauty buzz’ in the UK are Kush by Milk, Herbivore, and The Body Shop. Kush CBD make-up was launched in 2017 by Milk and their Kush mascara is garnering a lot of media attention. The conditioning hemp-derived formula promises to add 15x more volume, as well as thickness, and added CBD makes for clump free, smooth application.
Great makeup always starts with a good base, and one of the best ways to incorporate CBD into your make-up routine is with Herbivore’s Emerald Cannabis glow oil. It will give your skin a silky base, radiant glow, and extra moisture. Last but not least, look after your lips with The Body Shop’s Hemp Heavy Duty lip care. This brand is iconic for a reason and whether you’re opting for a bold lip or an au naturale nude, this CBD-infused balm will work a treat.
CBD Glow-up Benefits
So, how does CBD benefit our skin? CBD offers a three-pronged approach when it comes to skincare; anti-aging, antioxidant, and anti-inflammatory.
As an antioxidant CBD can protect the skin by providing a missing particle in which free radicals can bond, it effectively puts up a protective barrier to stop any skin damage. Its anti-aging and anti-inflammatory properties go hand-in-hand, helping to combat oxidative stress.
Additionally, hemp seed oil in itself is a natural moisturiser and because it’s rich in fatty acids it’s a great skincare ingredient to include in a whole host of products. Even if you don’t have a specific skin concern, CBD can improve overall complexion. It’s molecular structure is said to include vitamins A, B, D, and E providing its users with a fresh natural glow!
The verdict? If you haven’t already added CBD to your make-up routine, we suggest you do so now.