Last month, Milk Makeup pledged $106, 264 to the New York City COVID-19 Emergency Relief Fund.
On April 10th, the beauty brand donated all the proceeds from their purchases between 12 a.m. and 11.59 p.m. EST. They joined forces with New York-bred (Staten Island) Wu-Tang Clan to raise money for those left vulnerable in the wake of COVID-19.
Free gifts from RZA
Anyone purchasing at least $55 worth of product also received a free Wu-Tang x Milk Makeup Lip Color in “Flow”.
Over the course of April 10th, Milk Makeup gifted over a thousand limited-edition lipsticks.
The RZA led outfit also donated $250,000 worth of Milk Makeup products to healthcare workers on the frontline.
Resources for Vulnerable New Yorkers
The funds go towards providing resources for essential staff, healthcare workers, local businesses, unemployed hourly workers, and other vulnerable residents of the city.
“This city means everything to us. We want to be the epicentre of creativity and expression—Not this Pandemic,” stated Milk Makeup co-founder Mazdack Rassi on Instagram.
“Ever since we started our studios here in NYC 23 years ago, we've constantly praised our roots: downtown New York City and the incredible, eclectic, ever-evolving community that comes with it. Now, it's time to give back.”
Milk Makeup has a fantastic range of products including cult-favourite Hydrogrip Primer and their Milk Moisturizer is a great choice for many people.
You Can Donate Now
“We are blown away by our community, who quickly came together to support this initiative in such an impactful way. Milk Makeup is so grateful to everyone who participated and to our partners the Wu-Tang Clan,” stated Milk Makeup CEO Tim Coolican said.
“Every cent counts, and every cent is going back to NYC COVID-19 Emergency Fund. Thank you again to all of the brave first responders in New York and around the world.”
And you can still help New York.
We know that this was a while ago BUT you can still donate to the fund by visiting the COVID-19 Emergency Relief Fund page. There you can contribute towards New York City frontline responders working at hospitals across Manhattan.
Your money can help many people affected by the COVID-19 pandemic.
Mayor Bill de Blasio has charged the Mayor’s Fund with activating the COVID-19 Emergency Relief Fund to provide resources and support to:
- Health care workers and essential staff
- Local small businesses
- Displaced hourly workers, including immigrant workers
- Families, youth, and vulnerable New Yorkers