5 Eco-Friendly Influencers to Follow in 2022

15th January 2020

We live in a world where, since birth, we are constantly being influenced by someone.

It begins at home with our family, then school friends and teachers, followed by those we live with, work with, and socialise with. Today more than ever we are heavily influenced by those whom we follow on social media platforms such as Facebook, Twitter and Instagram.

Those that leave a healthy mark on us do so because they either changed the way we think about things or they changed the way we see the world. Now more than ever, in a time of environmental upheaval we need people who can encourage us to change for the better.

We have compiled a list of 5 eco-friendly influencers who we believe can help each of us make small steps to a brighter, better world. Their messages are simple, as all truths are.

1. Grace Beverley

Grace Beverley is an online entrepreneur who founded the sustainable and environmentally friendly TALA brand which sells ethically made active-wear for UK women from sizes 6 to 20.


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???? LET’S GET DONATING IN STYLE: TALA FLARE AUSTRALIAN RELIEF HELP ???? We’ve been doing some thinking, and we can’t help but want to do anything we can to help the bushfire situation in australia ???? ???? 500 million animals assumed dead Countless more injured ???? 4.9 million hectares of land burned At least 25 people dead and many more injured ???? At least 2000 homes destroyed You know we never do sales at @wearetala, and that’s because we honestly make every product as fairly priced as possible whilst being sustainably and ethically produced ???? But this is different, and we couldn’t help notice our flare collection name basically calling out to us!
So, from right now, all Flare products we have will be online, and we will donate 50% of all *revenue* made over the next week to helping fight the fires and those in need as a result of the devastation. We know there are always causes to help all of the world, and you know we work every day to fight for our planet and the people in it. Today we’re using our resources to give you a win win and stick to our vow to use our platform for bettering this earth, and hope that you’ll be able to help through this relief effort, or donate on your own behalf! So, head to the link in our bio and purchase any Flare collection piece, of which 50% of revenue will be donated, and of course you’ll get your new piece! So if you buy our high-neck mina sports bra, £14 will be donated (regardless of production costs) and so on ???? Let’s do this!

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Think hoodies, tracksuits, sports bras, T-shirts and more, all made from recycled or upcycled materials. Most recently she launched the B_ND brand which offers premium gym equipment that shares the same core values.

2. Madeleine Olivia

Madeleine Oliva is a blogger and YouTuber who promotes a more natural way of living, highlighting the values of minimalism, veganism, and money-saving life hacks.


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COME AND MEET ME! ???? It’s officially under one week until the release of my book, Minimal: How to Simplify Your Life and Live Sustainably and I am pinching myself. I started this project one year ago and it’s so crazy that it has come around so soon! Not only did I write a 300+ page book on sustainable and minimal living but it’s been featured in magazines, online articles, on the radio and by so many people who I admire online ☺️ If you want to join in the excitement of the book launch then come and join me! On the 9th of January I will be joining @sustainably_vegan and @penguinliveuk for launch day to have an intimate chat about the book, sustainable living and my journey. On the 13th of January I will be hosting a masterclass on sustainable living with Lucy Dunnett and @how.to.academy covering everything in the book and all my experience with the topic. I can’t wait to meet you as these are my first ever proper events since sharing my life online, and it’s all more exciting that it’s celebrating this project that I couldn’t be more proud of. Tickets can be found linked in my stories ❤️

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She offers advice on easy to implement ideas that anyone can use to live a more sustainable, environmentally friendly life. In fact, her ideas have certainly caught on as she has now published her first book: “How to simplify your life and live sustainably”.

3. Immy Lucas

Immy Lucas is a YouTuber and minimalist who set up the web site Sustainably Vegan – an environmental movement highlighting small changes we can all make to our life which can have big impacts on our planet.


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CLIMATE CHANGE NEEDS BEHAVIOUR CHANGE ????. . According to @rare_org “human behaviour is both the cause and the solution to every major conservation challenge. Changing our behaviour is hard, but it is the single most important thing we can do to ensure nature’s survival.” . Today our youth behaved in an inspiring and motivating way by striking against climate change and climate negative policies! I was proud to show up as an ally to a generation of incredible thinkers, doers and powerful achievers. It gives me hope that the fight will not end until we see a lasting change, in our leaders, our policies and our attitude towards people and resources. I will always stand with our young adults and fight for their future alongside them. ⭐️????✨ . If you want to learn more about how important behaviour change is I highly recommend @rare_org as a great resource – I’ve been chatting with them all week about the work they’re doing and it’s incredibly inspiring and has definitely informed the way I will proceed with my activism!! Go give them a follow and help support their work!! ❤️????????

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Think, not buying the stuff you really don't need, making your own foods, swimming in the sea and.. And… And you get the picture.

4. Blue Ollis

Blue Ollis is a blog dedicated to promoting health and wellness from nutrition and fitness to holistic healing and everything in between. Visit her blog now and you will find sustainability tips, self-love advice, vegan recipes, and overall life hacks that you can use every day.


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Social media can be a very serious place. With topics like climate change, animal rights and human freedom raised it can be a vortex of downbeat communication. As a dyslexic I am hyper aware of the intricacies of language and have been brought up in a household and culture that appreciates playing with the boundaries of words and upturning the rules for comic relief. Tongue and cheek humour, satire, sarcasm and puns are an innate part of my communication style that I often mute on social platforms for fear of being misunderstood or in case they invalidate the conversation at hand. But where would we be without humour? Without comical rhetoric or creative wordplay? Comedy adds a much needed balance to society and especially in times of fear and depression it brings fresh air to an otherwise serious world. It’s a form of expression that is too often sidelined, ignored or reprimanded as a means of silencing a creative perspective. Our history shows that in dictator-led countries creative expression is first to go. Stand ups provide political perspectives that help form our societal debates because humour is a way to convey serious topics and harsh realities that cannot be addressed in other ways. It pushes boundaries and conventions and creates an open space for free speech. It also allows for moments of relief from a congested and stifled reality littered with global violence and stale journalism. As a dyslexic my expression has often been silenced as my mind naturally explodes with comical repartee, hyperbole, surreal imagery, irony and quick quips. This is something dangerous to the ego of others. They might smite you for your wit through lack of understanding, which can often lead to fear, for breaking social norms, which can lead to feelings of vulnerability, or for shining a light on something they wish to keep hidden. This is why comics have lead a brave and important role in our histories and continue to break the status quo and remould our evolving future. Dyslexic comedy geniuses include Eddie Izzard, Whoopi Goldberg, Ruby Wax and Robin Williams. Don’t let a world where solemnity is prevalent steal your humour.

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We absolutely loved this site and we cannot recommend it highly enough. It certainly is worth a look.

5. James Whitlow Delano

James Whitlow Delano is a photographer, storyteller and founder of the environmentalist group everydayclimatechange. He is best known for his black and white photographs that capture stories of human rights issues, the environment and culture.


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California’s Growing Climate Crisis: Smoke rises up the wall of El Capitan in Yosemite Valley from controlled burns, to reduce forest fire risk, by National Park rangers because there are 2.4 million dead trees in Yosemite National Park due to a bark beetle outbreak brought on by global warming. Yosemite National Park, California, USA Bark beetles eggs are resistant to cold up to -30 F (-34C). Before the climate began warming, enough bark beetle eggs died in winter so that the trees' natural defenses could hold the beetles at bay. With warmer winters, more eggs survive and the proliferation of bark beetles has decimated Yosemite's forests, already weakened by the worst drought in 1,200 years, contributing to Yosemite's massive Ferguson fire, which burned 96,901 acres (39214 hectares) between 13 July – 19 September 2018. The recording-breaking 2018 wildfire season burnt a total area of 1,893,913 acres (766,439 ha) after wildfires devoured 1,248,606 acres (505,293 ha) in 2017. 9 out of 10 of the largest wildfires in California have occurred since 2003. #climatecrisis #fire #climatechange #yosemite #beetles #infestation #california #nationalparkservice #jameswhitlowdelano

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Certainly, an awe-inspiring art collection to remind us of how lucky we are, how grateful we should be, and that we can help other people's lives by making small changes to our own.

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