New York Menswear Designer Willy Chavarria joins forces with Danish sportswear giants, hummel for a debut apparel collection.
Celebrating global connectivity, the collection identifies soccer as a global unifier of people, transcending race and class to present one of the most striking concept collections to date. Our Fashion Editor, Thomas Falkenstedt, doesn't know much about soccer, but he knows all about the gear.
Embracing a range of signature design elements from both labels, the collection is branded throughout with the numbers 5683 to correspond with the numbers for L-O-V-E on the American digital key pad.
hummel’s iconic chevrons then feature alongside re-interpretations of both the Willy Chavarria and hummel logos in a blend of red, white and black colourways.
In keeping with the collaboration’s embrace of soccer as a force for connection and unity, hummel have implemented their team sponsorship programme to sponsor the Rooklyn International Football Association (RIFA).
New York City soccer players of both documented and undocumented US citizenship are models in the campaign and will be the very first to wear the collection.
Furthermore, Willy Chavarria x hummel will be made as accessible as the sport that inspired it, with pieces marked at an array of price points in both high-tier and low-tier retailers.
Running alongside the release will be a campaign ‘Spread the 5683’ in support of the dignity of immigrants living in the United States including a special spotlight on those who play soccer.
The number 5683 (LOVE) reflects hummel’s, Willy Chavarria’s and RIFA’s shared effort to create and share a more embracing and tolerant tone in the current global immigration debate. The Willy Chavarria x hummel collab is a true testament to both soccer heritage and the power of the sport in improving the lives of future generations.
You can see more of the gear on hummel's website.
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