Shavo Odadjian, bassist for heavy metal band System of A Down, has just launched his very own cannabis lifestyle brand in Arizona state known as 22Red.
Described as a “boutique quality cannabis brand”, 22Red offers a complete collection of flowers, pre-rolls, and disposable vapes, available in THC or CBD varieties.
Shavo’s foray into the cannabis market won’t come as a big surprise to his legion of fans though. Shavo has been openly smoking weed for over 20 years now.
This first-hand experience has taught him a thing or two about quality cannabis and speaking to Forbes magazine he says “I only smoke the best. I only want the best. I’m not a snob but I only want to represent quality”.
To guarantee such quality, all products have been hand-selected by Shavo himself. Currently, all 22Red products are already available online in Los Angeles, with flower and pre-rolled joints having now arrived in a number of dispensaries in Arizona state.
Visitors to his website will also be able to purchase from his new fashion range which includes branded hoodies and t-shirts. Not content with cannabis and clothing, 22Red will be releasing music in the near future under the ‘North Kingsly’ label.
If you are thinking about starting your own business in this sector be sure to check out our detailed post about White Label CBD.