Style Diary: London Fashion Week Day Three with Freddy Parker

24th February 2017

This morning (19th February) I headed to the Grooming Room lounge, which is held at Century private member’s club every fashion week.
The relaxed lounge is the perfect place to enjoy beauty treatments in-between shows. Male grooming company, Hawkins & Brimble were there and I had a quick trim before I set off to see Lama Jouni’s show.
Unlike many of the fast-paced shows I had seen so far, Jouni’s was deliberately slower and I felt I had more time to analyse and take in every detail.

I thought the collection was modern and elegant. The women looked powerful; I liked how every piece was extremely detailed, whether it was a bold black blazer or long flowing dress.
Next I was off to the CIMONE AW17 show. A highlight of my day – if not London Fashion Week so far was getting to go backstage before the start of the CIMONE show. It was such a privilege and a fascinating insight into what really happens before a catwalk show.

Excitement was in the air as models were finishing getting dressed, I was honoured to be able to have a sneak peek at some of the collection. Over a hundred people were running around finishing makeup, final touches and making sure everything was ready to go.

Freddy Parker backstage before the CIMONE AW17 catwalk show

It definitely made me realise how much work and preparation goes into organising a show. It reminded me a little of my time on X Factor Live and how much there was to do before we even got close to being live on air!

Freddy Parker on the front row of the CIMONE AW17 show. Photograph by Simon Armstrong

Once I left the backstage area I found my seat and couldn't wait for the show to begin. I had been really looking forward to watching this, as I was a big fan of the SS17 collection. It was amazing, I loved every single piece.
I've chosen some of my favourite looks:

CIMONE AW17. Photograph by Simon Armstrong

The detail was incredible and the designer had thought of everything. The show definitely had a gothic feel to it, the models had striking blue contact lenses which lit up against the pale makeup on their skin. The striking makeup worked perfectly with the collection, really bringing each piece to life.
You could tell Carli Pearson was an experienced designer. I was really pleased she carried through her signature style of exaggerated proportions and elongated shoulder lines.

CIMONE AW17. Photograph by Simon Armstrong

After the CIMONE show I headed to my final show of the day, Alexis Carballosa. I have to say it was my favourite show of the day, the collection was supposed to represent the underwater world and it did just that.

The models looked stunning, gracing the catwalk in blue and green ethereal gowns, the pieces were extremely feminine and mystical. I was really blown away by how beautiful the pieces were. The music also matched perfectly, it flowed in unison with the models as they walked down the runway, sounding a little like flowing water, adding to theme of the being underwater.

Carballosa AW17

I really liked the fact that the models were mainly in blues and greens, this reminded me a little of seaweed (not sure if that was the exact intention) but I thought the colours worked in harmony with the designs conjuring up images of the models walking through the ocean.
I enjoyed all of the shows, but was definitely won over by Carballosa's collection and learnt that I'm definitely a fan of the underwater world, and feminine flowing gowns.

Carballosa AW17

I can't wait until tomorrow and to tell you more!

Words by Freddy Parker

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