There is no doubt that CBD has taken the beauty industry by the horns and reshaped it over the last several years, as many people look towards CBD topical products for its anti-inflammation and/or pro-skincare properties.
The CBD skincare industry is however afflicted with a variety of companies who are looking to strike it rich quickly, and as a result, there are a plethora of products which aren’t up to standard. Due to a lack of regulations, some of the less reputable companies are making false claims about their products or just marketing them to unsuspecting customers in a misleading manner.
This is something that French multinational company Sephora is looking to change. Sephora is a cosmetics and beauty products company who is often described as the ‘mecca for makeup lovers’ around the world. With shops in most major cities around the world, Sephora features nearly 300 brands of products along with some of their own private range.
In January 2020, Sephora announced they would be stocking a series of CBD skincare products, teaming up with clean beauty companies such as Saint Jane, a company founded in January 2019 who have gone from strength-to-strength with their range of CBD products.
On 26th February 2020, Sephora has announced that they won’t be taking any chances on subpar CBD products and will consequently be releasing four standards that CBD products must meet before stocking them on their US shelves that ensure quality control:
- Sephora products must only include full or broad-spectrum CBD from U.S. grown hemp.
- The CBD in Sephora products must be tested a minimum of three times for quality and purity.
- Each Sephora CBD product must be accompanied by a Certificate of Analysis (COA) that verifies the CBD content printed on the label of the CBD product.
- All Sephora CBD products must meet the ‘Clean at Sephora’ standards.
The Vice President of Skincare at Sephora, Cindy Deily, stated that “We wanted to develop a tool that would aid clients in their product discovery and instil a level of trust that they’re getting a quality product.”
This announcement gives the CBD industry and much-needed shake-up from the companies on the inside, after the regulation of products has been lacking. This has resulted in a lack of quality control and distrust in an industry that ultimately should be there to provide products which help their customers. This newfound transparency and vigorous product testing can only serve to shine the CBD industry in a positive light going forward, and there is no doubt other companies will follow in the footsteps that Sephora is aiming to achieve.