See Fashion Announces Finalists for Inaugural Design Competition

20th July 2016

London fashion-tech startup, See Fashion, has announced the finalists for its inaugural design competition and both our editor-in-chief, Courtney Blackman and our creative director, Rebekah Roy have been asked to sit on the judging panel.
 

A colourful take on a classic workwear jacket by Emma Reid for See Fashion
A graphic take on a classic workwear jacket by Emma Reid for See Fashion
 
Over one hundred and forty products were submitted to the See Fashion Design Challenge with fans upvoting their favourites. Entries from the UK’s leading fashion schools, including Istituto Marangoni and Manchester School of Art, found themselves amongst the top ten most popular clothing and accessory designers.
The competition launched in June and designers were asked to share their top clothing or accessory design to a community made up of thousands of voters. The ten finalists beat over ninety designers to enter the final stage of the challenge to win £2,000 toward the manufacture of their product and the opportunity to sell it online via See Fashion.
The winner of the See Fashion Design Challenge will be selected by a leading panel of judges including our Courtney Blackman and Rebekah Roy; the former head of womenswear at Alexander Wang, Carli Pearson, who has launched her own London-based label, CIMONE; Brenda Aherne and Helen Delany of famed, pop-art knitwear brand, Electronic Sheep and Adrien Roberts, director of education at Accademia Costume & Moda. The judges will assess the quality of the finalists’ submissions as well as their overall potential to succeed in the fashion industry.
Courtney Blackman says, “We always like to see what’s happening at the intersection between fashion and technology and See Fashion is a really interesting platform that will enhance the way new-to-market designers interact with consumers and buyers. The unique design of the platform also gives buyers access to new brands that have been tried and tested and show the most commercial potential, which is great in a congested arena.”
 
Waterproof and heat reflective protective case by Lucas Valiauga for See Fashion
Waterproof and heat reflective protective case by Lucas Valiauga for See Fashion
 
The See Fashion Design Challenge is part of the company’s wider scheme to support young fashion talent through its pre-order platform. The platform was founded by Aaron Jones BEM and helps young designers validate, manufacture and wholesale their best designs. Designers showcase their ideas to a fashion community that then endorse their favourite designs by pre-ordering and social sharing. Once the designer reaches their minimum order quantity, See Fashion supports or manages the designer’s products. The best-selling products are then pushed to retailers that are looking for undiscovered talent without the financial risk.
Aaron Jones BEM, CEO of See Fashion says, “I’ve been blown away by the number and quality of designs submitted to our competition. It is indicative of the incredible young talent that exists in the UK. I believe See Fashion can find the next stars of the catwalk, and we will be there to support these young designers on their way to the top.”
 
Low slung streamlined cap made of re-worked headwear styles by Mike Key for See Fashion
Low slung streamlined cap made of re-worked headwear styles by Mike Key for See Fashion
 
The design validation platform has received notable recognition and support from UK retailers, and was selected out of 3,555 applicants to win funding from the Publicis90 Global Startup Initiative.
The winner of the See Fashion Design Challenge will be announced on Friday the 29th of July.
 
Words by Sophie Exton

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