Today marks the launch of the UK’s biggest new music platform, Salute Music Makers, which aims to discover fresh, unsigned talent within the UK.
Launching at The Omeara, London Bridge, a host of talent including ex-front man of The Undertones, Feargal Sharkey, Jamal Edwards MBE, Mac Twins and Winter Rose will gather to celebrate the pioneering enterprise that hopes to find the next generation of unsigned musicians.
The idea behind Salute Music Makers is to create an accessible and fair opportunity for unsigned music makers to showcase their talent with an independent competition where an artist can win a ‘no-strings attached’ cash prize of £50,000.
Salute has partnered with Unilad, the most viewed video publisher, to ensure that artists will benefit from enormous media and video exposure. The competition was the brainchild of entrepreneurs Lars Bylehn, Jean-Claude Charnier, Patrick Butterfield, Minesh Patel and Michael Bylehn who employed music legend and ex-front man of The Undertones, Feargal Sharkey, as the face of the brand.
Initially, only five thousand ‘Music Makers’ will be allowed to upload a recording of their music to an app via their phone. During this time, the Salute team, along with respected curators, will listen, rate and evaluate the applications, narrowing down the applicants to a top one hundred.
Rather than being engineered for entertainment, Salute bring about a shared equity scheme to the market for all unsigned writers. As a result, music lovers and applicants will be able to share music through social media and the app, whilst interacting with others, rating the music and building playlists. Subsequently, Salute will be able to create an active digital music community where music lovers can be taken on a genre-mixing journey of discovery.
After this stage, the top one hundred musicians will be whittled down by a public vote to a final six, who will each then receive £10,000 and participate in the Salute Finals TV show. The aim of the show is to branch away from the current ‘karaoke style’ performance that graces other reality shows so often. The final six will be required to create original material to perform each week, with each weekly show having a different theme.
The contestants will be in pursuit of the ‘Salute Music Maker’ title and a prize of £40,000, taking the total winnings to £50,000 – the biggest of any talent show worldwide, and a real opportunity to launch their careers without being completely dependent on a record label.
The competition is like no other and hopes to discover and launch successful music careers for those who might not have the opportunity to connect with record labels or fund starting their own career.
Feargal Sharkey, says: “British music can justifiably claim to conquer the world but that incredible success is built upon one thing, talent.
In an age of television static and bewildering musical consumer choice, it is now more important than ever that we give the right, focused support and opportunity to the next generation of great British talent. Salute is set to make that happen.”
The competition begins April 3rd for access to all entrants, whilst the ‘listening phase’ commences May 15th. The competition will end in July once the top one hun dred musicians have been announced via the digital platform.
Finally, the competition will go to a live public vote to determine the final six, with the live shows beginning in September and the winner being announced in October.
For more details visit salutemusic.uk.
Words by Sophie Exton