Re.Sustain – for sustainable premium essentials

21st June 2017

There’s a new label to have on your radar: Re.Sustain – purveyors of sustainable premium essentials.
After the FashionWorked Awards that took place over London Fashion Week Men’s once again put a spotlight on sustainable fashion, it seems that more and more brands are stepping up.

Cue Re.Sustain, a project brought to light by a powerful trio: Prama Bhardwaj, a global voice on ethical and sustainable fashion; owner of Soho’s OTHER/shop, Matthew Murphy and the former MD of i-D magazine and global marketing director of Fred Perry, Richard Martin.
As with any sustainable brand, fashion’s first question is: where will it sit in regards to design?

This threesome affirms that how it looks slots in a number one. Aside from looking good and doing good, Re.Sustain also aims to be ‘price-democratic’ – a difficult feat when aiming to ensure that all parties are looked after up and down the supply chain, but an important mission if sustainable fashion is to make it into the wardrobes of more than just the elite. A price range of £39-£145 makes the brand accessible, but has it sitting comfortably on the premium shelf.

Soft corals and blue Breton striping can be found on roll-necks, sweatshirts and T-shirts, while dark and off-white denim trousers round out the collection with easy-to-wear and pair jackets and details like double-stitched hems and oversized pockets.
Prama Bharwaj is charged with ensuring that production of Re.Sustain meets its sustainable credo – from where and how it is manufactured to where it sources and dyes its yarns.

Re.Sustain will is available to purchase from today at OTHER/shop – the bricks-and-mortar version, and will be available online from early July.

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