Psycho Bunny is a mischievous yet refined, timeless yet contemporary, premium menswear brand. As New York-born brand launches their SS19 collection and our Fashion Editor, Thomas Falkenstedt, looks into it.
With mischief at the heart of the Psycho Bunny brand, this collection has obviously been designed with risk-takers in mind. Who are risk-takers in this case? Well, that's up to each and everyone to define for themselves, but the SS19 collection is sporty, adventurous and embodies the timeless yet contemporary style that the brand is known for.
Fine craftsmanship meets fluorescents
Despite its light-hearted nature, the brand is rooted in fine craftsmanship. The collection is made up of vibrant classic tees with playful slogans, short and long-sleeve shirts, signature pique polos and an array of stylish swim shorts.
These classic styles have been redefined using bright fluorescent colours on subtle accents of the clothing such as geometric decorated under collars and neon cuffs.
An updated edge
100% Pima cotton is heavily used amongst other lightweight blends, perfect for the warmer weather ahead. The signature pique retains its shape and colour after washing and is both an eye-catcher and a great staple.
Electric blues and greens run throughout alongside pastel pinks and soft lilacs. Stonewash blues and greys add more variety to the colour palette offering a great variety.
Contrasting colour compositions and vintage inspired prints, give traditional styles an updated edge adding to a playful summer aesthetic.
Non-conformist tropical getaway
Since its inception, Psycho Bunny has retained its non-conformist and youthful spirit, thus gaining new fans every day.
Focusing on tradition with an edge and adventure with style, this colourful collection offers us a tropical getaway in the comfort of our urban home.
Selected styles from the Spring/Summer collection can be found in store and online on Psycho Bunny's webpage.
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