Menswear made its first outing on the PA5H spring/summer runway, or should we say track? Inspired by Formula One (F1) racing – the name of the collection Tyred paid homage to the world’s most prestigious motoring circuit – and there were plenty of details to keep the celebrity-packed front row feeling like they were on the sideline of the Grand Prix.
Relaxed tailoring, wide-legged shorts, embellished denim and designer hoodies kept the collection firmly tied to the brand’s sports-luxe code. Styling details like red stripes on faces and pitch black nails gave it a thoroughly modernised '90s vibe. Monochrome was a the name of the game for the men’s looks with design elements including plenty of zips, strips of fabric made to look like seat belts and shirting emblazoned with word art like: Pull Over in an actual tyre-track font in the case of a white hoodie and Tyred on a t-shirt. The F1 checkerboard flag was luxuriously reinterpreted on a jacket’s sleeves, hand-beaded using thousands of beads.
Urban American subculture underscored with that early ‘90s spin made us want to take up sport. Basketball anyone? Female musicians (Rita Ora to name names and Little Mix’s Leigh-Anne Pinnock) discovered the brand when it was launched last year and we can definitely see the denim and the suiting being used by male musicians as stage wear or in music videos, and probably the hoodies too. Zayn and Skepta, we’re talking to you.
Just about everyone was sat on this show’s front row at On|Off, but it was the after party at Toy RoOm with CÎROC Vodka that had the club’s capacity limits being put to the test. Simi and Haze Khadra flew over from LA to DJ, followed by a set from London stylists and DJs, Kyle De’volle and Alexis Knox.
We can’t wait to see more menswear from the London College of Fashion and Istituto Marangoni-trained designer. Will an all-men’s collection be on the runway in January for London Fashion Week Men’s? Watch this space.
Words by Sophie Exton