New Music: Madison Beer

3rd September 2017

Ariana Grande better beware as a young female singer is after her American pop princess crown in the shape of Madison Beer. The young New Yorker, originally championed by none other than Justin Bieber, is back with a savage, independent female track called Dead. Making a point about false promises in relationships and proving that young women are actually wise to men’s embellished statements, this is an empowering song that sends a strong message to her female fans. It is a sassy break-up anthem that puts a middle finger up to those men who have done wrong at their lover’s expense.

The New York suburb born, 18 year-old is a multi-talented musician who grew up with inspiration from great bad-ass soloists such as Rihanna, Amy Winehouse and SIA, not only for their musical prowess but their strong, independent female attitudes. Her first break was after Justin Bieber discovered her stunning cover of Etta James’ At Last on Twitter. Five years and 9.4 million Instagram followers later she is honing her musical craft with a forthcoming EP to be released later this year.

Most noticeably she can be compared to British artist Dua Lipa, her music also being sassy and giving off a true strong, confident female vibe. Lucky for her also like Dua Lipa she happens to be incredibly beautiful; she recently put this attribute to good use by dipping her toe into the fashion world, walking for D&G and appearing on the cover of the highly regarded Vogue Italia. Musically the record is almost identical to Ariana Grande’s Be My Baby, but that is not necessarily a bad thing.

If that hasn’t done enough convincing yet, Dead has already garnered over 18 million plays across streaming services and 3.5 million views on the lyric video, so it speaks for itself that it is probably worth checking Madison Beer out, as at 18 she clearly already packs quite a punch.

Words by Lauren E. Hewitt

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