JW Anderson teams up with Converse

15th June 2017

Converse have announced their latest design collaboration at the Pitti Uomo show in Florence, Italy. This partnership sees the footwear giant’s pairing with the iconic, London-based fashion designer, JW Anderson, in what we see as an unquestionably successful match.
Converse, founded in Boston, Massachusetts, is a lifestyle shoe brand, which has taken the world by storm since their creation in 1908. They have a firm place in the fashion world and emulate style and comfort in shoe-form for all ages.

To kick-start their relationship, the duo launched a unisex collection at Anderson’s Italian fashion show, showcasing a bold contrast between the designer’s inspirational aesthetics and the recognisable silhouette of the definitive Converse.

The shoe, engraved with JWA, comes in an array of exciting colours and textures, creating that unique mixture of style and culture, resulting in an incredibly blissful alliance. Together the brands are celebrating the liberal relationship between edge-pushing street style and luxury design.

Northern Irish-born Jonathan Anderson introduced his debut collection at London Fashion Week back in 2008. Since his initial show, he has created a global fashion label and is now regarded as one of London’s ‘most innovative and forward-thinking brands.’ His cross-pollination between menswear and womenswear has earned him a cult following and a well-deserved reputation.

JW Anderson is also an award-winning brand; past accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and ‘Menswear Designer of the Year' (2014). More recently, at the 2015 British Fashion Awards, he received a historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’ becoming the first brand to ever have won both highly sought-after awards.

According to Jonathan, “From my very first pair, Converse have represented such a radical movement in style and culture. The contrasts and similarities between the world of Converse and the world of JW Anderson creates a space of culture tension that’s a dream to play within as a designer.”
Words by Ellie Dixon-Smith

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