Hyper-Reality Launched at Bulgari Hotel

20th May 2016

Is Hyper-Reality a glimpse into the future? What first sonically sounds like you’ve entered into a Manu Chao song is actually a virtual reality, point-of-view short film from designer, Keiichi Matsuda. Reaching into a perhaps imminent certainty, Matsuda has fused the physical world with the virtual world, which makes a game out of life basics – riding the bus, a visit to the supermarket and choosing a religion.

Hyper-Reality
Hyper-Reality by Keiichi Matsuda. Click image to see film.
Matsuda was born in Hong Kong and it’s safe to say that he’s a bona fide futurist, exploring the implications of emerging technologies for human perception and the built environment.
His work has been exhibited internationally at the Art Institute of Chicago, the Shanghai EXPO, New York’s MoMA and the V&A, and he has won awards for design, speaking, drawing and filmmaking.
A screening of Hyper-Reality was hosted in the cinema at London’s Bulgari Hotel.
Words by Rose Stewart

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