The Heron Preston AW18 collection shines a spotlight on NASA in addition to launching a collaboration capsule with Carhartt WIP, something our Fashion Editor Thomas Falkenstedt is very excited about.
Designer Heron Preston showed his third collection for his eponymous brand, titled Public Figure, an aesthetic riff on influencer culture and self-declared celebrity. In our current culture, Public Figure is a title one can select for oneself on Instagram, and the patterns and proclamations of these ‘Public Figures' are present in the details of Preston’s AW18 collection.
Graphics in the new collection bestow pseudo-titles like ‘Influencer‘ and ‘Public Figure', a playful take on the intensely-curated self-display that we see en masse on social media, meant to be worn and made visible in meta-context. The labels appear across the front of camouflage trousers – with a new take on the print that focuses on leaves with rich colours—as well as on denim jackets and polos. “If you buy a polo from Heron Preston you are an influencer,” the designer jokes. “Who is to argue that?”
AW18 also marks the debut of Heron Preston’s NASA collection, an idea the designer teased in December 2013 when he appeared in a Styles Section piece in the New York Times under the headline, The Street Wear Designer Heron Preston Has His Eyes on NASA. This season, which coincides with the space agency’s 60th anniversary, Preston’s self-declared dream collaboration will be a reality.
The Heron Preston NASA capsule is a NASA-inspired collection that taps on the agency’s authentic 1975 logo, which consists of the word ‘NASA' in a unique type style, nicknamed the ‘worm.' The NASA ‘worm' logo, originally discontinued in 1992, is resurrected with Preston’s FW18 collection. Inspired by the outer layer of Extravehicular Mobility Units, or spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack (which can also be worn as a bum bag or tote bag). The collection is branded with ‘fall/winter 1990' as an homage to the former logo.
Rounding off the AW18 collection, Heron Preston introduces a new collaboration with Carhartt WIP. Early in his career, Preston re-worked and styled vintage Carhartt WIP jackets for his website, and the brand’s iconic canvas workwear remains essential to the Heron Preston DNA.
The collaboration includes a bum bag, beanie, jacket, vest and trousers, all treated and paint splattered for a deep wear look, and accented with Heron Preston’s signature orange trim. The treatment marks Preston’s reverence to workwear as functional protective layers, capturing a moment in the clothing’s life that makes it striking.
To see more from this vaste collection, check out Heron Preston's website.