British photographer and director, Rankin, together with his in house creative agency – The Full Service and The British Heart Foundation (BHF) all joined forces to create an extraordinary campaign to raise vital awareness in the fight against heart disease, the Heart For Heart campaign.
The brief is simple; you can create a heart out of anything. You can draw it, paint it, code it, find something heart shaped and photograph it; then all you have to do is post it on social media today in honour of World Heart Day (29th September 2017).
You have all day to post your image on social media, using the hashtag #heartforaheart and tagging the BHF. Once you post your image you will automatically be entered into a competition and could win a once in a lifetime chance to be photographed by the legend himself, Rankin.
The aim of the project is to get people thinking, stimulate conversations and hopefully set a world record for simultaneous posts. The Full Service team, explains: “There’s no auction. No big sell. No loaded message. It’s as simple as asocial media moment.”
The esteemed photographer reached out to his peers in the creative industry and asked them design their own personal interpretation of a ‘heart'. A huge number of creatives and influencers responded and wanted to get involved; they will be posting their ‘heart' on social media along with the tag #heartforaheart today.
Contributors so far include: Margherita Missoni, Carey Mulligan, Robert Sheehan, Duggie Fields, Jack Guiness, Holly Silus, Daisy and Poppy de Villeneuve, Laura Laine, Victoria Beckham, Love Magazine, Vivetta, Pam Hogg, Steven Tai, Charlotte Tilbury, Anna Friel, Damien Hirst, Helena Christensen, Beth Ditto, Holly Willoughby and Rita Ora… (to name a few).
The project celebrates the British charity‘s research that helps to save hundreds of lives every year and pledge their support for World Heart Day. You can view an online exhibition of all the hearts that have been uploaded onto social media by clicking here.
Rankin, says: “Every three minutes someone is lost to heart and circulatory disease in the UK, so we’re hugely grateful to all these amazing artists for getting involved. The heart is the universal symbol. It can be romantic, it can be broken, it can be used on t-shirts to profess a love for a city. And, in recent years, it is synonymous with social media.
“The team and I wanted to make that mean something. And what better way than to raise awareness for the amazing work that British Heart Foundation do. We can all be guilty of taking it for granted that our bodies keep working. ‘A heart for a heart' is a just a little moment to recognise and salute it.”
Luke Evans creates the classic ‘hand heard' for the cause.
Russell Weaver, Creative Director of The Full Service, adds: “ This was one of those ideas that the team came up with and we all knew straight away that it was special. We knew we could do something fun and integrated with it. We approached British Heart Foundation, a cause we all passionately believe in, who were totally up for it. What we love about it is that it’s not loud or brash or in your face; it’s just a quiet moment of celebrating the good cause”.
Rankin’s aim is to make this the biggest ever social media campaign for a charity and encouraging everyone to enter on the day by using social networks to launch and share their hearts #heartforaheart.
The British Heart Foundation is leading the fight against these devastating conditions by funding half a billion pounds of life saving research by 2020.
Make sure you post your image today; and remember to tag the BHF and use the hashtag #heartforaheart.
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