When you think of GANT, your mind might wander off to Father's Day, or to the thoughts of what to buy your grandfather for Christmas. Undeniably that has for long been their main market, but with so much more to discover, GANT takes us beyond the cosy sweaters and leads us back into where it all began, that is, in the preppy college fashion on the American East Coast.
The brand itself is divided into different collections, which all share the same heritage, but have a bit different view on it. When it comes to the main label, GANT, they want to take us on a getaway this autumn. Whether the getaway is physical or mental, you return to your metropolitan world refreshed and with new perspectives.
The GANT Diamond G collection, on the other hand, draws inspiration from the work of Albanian-American photographer Gjon Mili. Mili was a pioneer in the use of stroboscopic instruments to capture a sequence of actions in one photograph. His way of portraying movement in his work connects with GANT Diamond G’s way of expressing an active, cosmopolitan lifestyle.
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