One of the planet’s favourite shopping destinations has a newly redesigned space. JOYCE, Hong Kong’s beacon of fashion (Alexander McQueen, Dries Van Noten, Dsquared2, Neil Barrett, Thom Browne), has unveiled JOYCE Central, under the careful eye of interior architect and designer, Paola Navone.
When revitalising JOYCE, Navone – a torch-bearer of the 1980's avant-garde design movement – envisioned the store’s customers being guided on an experiential journey, to “ensure continuous points of interest and seamless flow from one zone to another.” So, let’s start our expedition where it matters, on the Lower Ground Floor, where the menswear is en situ.
Navone took her cue from the industrial trend, but blended it with luxury, made evident in the repurposed vintage pieces and collectables including a Native American headdress and antler-trimmed sofa sat alongside the contemporary, like rails enclosed in glass cubes. Blue patterned wallpaper topped off in ‘night-sky' ceiling anchor the Men’s VIP space as a den of masculinity, and the earthy tones of the furnishings and flooring keep it balanced, giving off a summer evening in the desert feel. The main stairwell is calming and serene – speckled grey walls, white bamboo and ethereal drop-lights make it a palate-cleansing transition space.
The JOYCE Chamber floor is its conceptual space (think Brown’s Focus or Barney’s CO-OP), with a promise of regular updates to its edit. The main draw of The Chamber Floor is the Atelier.
Nestled behind a semi-opaque glass door, this is where the tailoring happens. There is also an exhibition space on this floor called JOYCE Cabinet. Standing by the stores’ charge of treating fashion as art, JOYCE will be working with creative partners to curate this space with objets d’art and vintage finds.
If you’re in the need of some respite, make your way to the first floor, to the JOYCE Loft. If you’ve been to the apartment at Louis Vuitton on Bond Street in London, this could easily be its Hong Kong equivalent – less the library.
The VIP-only space is over 250-square-metres and is multi-functional via adroit design. It can be either three VIP rooms: The Parlour, The Suite and The Boudoir, or two larger rooms with the option to host a thirty-person dinner – all you have to do is remove wall panels to make table tops. Check the lighting in the private wardrobes; all fixtures are works of art with a showpiece being an antique chandelier from Paris in the shape of a ship.
On the way out of the Loft, stop in at JOYCE Beauty. Hong Kong-style, dim-sum trolleys cart skin care and fragrances from around the world.
Words by Courtney Blackman