Actress-turned-Real Housewife of Beverly Hills, Denise Richards has launched her very own beauty brand CB Me Beauty.
The 49-year-old celeb teamed up with Canavation Product Group, a Florida-based manufacturer that uses a variety of ingredients including hemp oil and CBD. But unlike some media moguls, she didn’t want to just slap her name on any old product.
The process of creating CB Me Beauty’s extensive line was long and even involved her own family, “My sister has oily skin, so I had her try the products, and my two teenage daughters tested it because it was important to me that they work across a range of skin types.”
CB Me Beauty Line
Initially, CB Me Beauty launched six initial products that range from £20 ($25) to £48 ($60) – a probiotic cleanser, a cream-oil moisturizer, retinol serum, mineral sunscreen, neck and décolleté treatment, and eye cream.
“I don't do Botox or injectables,” Richards said while introducing her new brand. “I've tried Botox before, but really didn't like it — I felt like someone was smashing down on my forehead.
“For me, I focus on a great skin-care regime. It's something I've always been passionate about, so I was very excited about the opportunity to make my own line.”
Richards is so proud of her venture that she’s planning on sending goodie bags of CB Me Beauty to her castmates on Real Housewives… “I haven't talked to my co-stars about my skin-care line yet, but I'm putting together goodie bags and I'm sending one to each of them,” Richards said.
“All the women have beautiful skin and they've tried the best of the best in terms of products. I value their opinion — and I hope they like it.”
Richards is not the first Hollywood star and celebrity to put her name behind CBD products. Everyone from Gwyneth Paltrow to Tommy Chong to Whoopi Goldberg has started a line of CBD products. Only last month, Kristen Bell teamed up with Lord Jones to launch her own brand ‘Happy Dance’ which will be ‘everyday pick me ups’.
Denise Richards and CB Me Beauty have somewhat loftier goals. They aim to empower people and their skin by using a combination of natural hemp oil and patented peptides. Their mission is to give their skin nourishment; it needs to look and feel its best.