Taking inspiration from the store’s London location in Soho, one of the capital’s most iconic shopping districts, the collection features the ‘LDN’ logo emblazoned in a patriotic Union Jack Print. This ‘LDN’ motif was first seen at the store’s initial grand opening, following in the tradition of Billionaire Boys Club store launches globally – including New York (NYC) and Tokyo (TKO) – and sits alongside the brand’s highly recognisable astrohead logo. The design has been realised in high-quality, three-colour glitter for a distinctive, yet premium finish.
The two- year anniversary of the flagship store coincides with a complete revamp of the Marshall Street premises, to include features such as walls decorated in the Billionaire Boys Club trademark camo print.
Billionaire Boys Club is seen on celebs like Skepta…
…and Vic Mensa.
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