BBC doesn't only stand for the British Broadcasting Corporation. It also stands for one of our Fashion Editor, Thomas Falkenstedt's favourite brands, Billionaire Boys Club. For the Pre-Fall 2018 season, Billionaire Boys Club EU explores the shared obsession and fascination with the cosmos of the ancient Egyptians. The collection is dubbed Egyptian Lover, shot by photographer Anton Gottlob.
The pre-fall collection, Egyptian Lover, plays on themes of Egyptian mythology and astrology, hinging on a belief of a ‘higher power’ – featuring classical Egyptian iconography and hieroglyphics merged with established Billionaire Boys Club symbols of astronauts, ray guns and rocket ships. Silhouettes include a screen-printed souvenir-inspired bowling shirt/short set and oversized bomber jackets embroidered with a hybrid BBC Cleopatra.
Continuing the Billionaire Boys Club central theme of exploration, imagery of compasses and all-over map prints are found on practical outerwear, including sailing jackets and beach shorts, contrasted with bright rainbow tie-dye.
Military jungle-inspired pieces in custom BBC animal print Africa Camo, include ripstop nylon m-65 jackets, field shirts and cargo shorts. They conjure images of unexplored lands. This exclusive animal print is seen in African-inspired colourways, in statement all-over print tracksuits, co-ordinated sweats and a safari-style vest.
The Billionaire Boys Club staple camo print has been reimagined for the season, with the Lizard Camo reflecting the more exotic mood of the collection. Featuring throughout, the new camo can be found across classic BBC arch logo tees with reflective print and as an all-over print with intricate overlaid palm tree embroidery.
Never disappointing in creativity nor inspiration, the Billionaire Boys Club Pre-Fall 2018 collection will be available at the London flagship store and will also be available online at bbcicecream.eu. I've always been a fan of ancient mythology and the exotic, but BBC just brought it to a completely new level with the Egyptian Lover collection.
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