Billie Eilish Released Sustainable Fashion Collection With H&M

27th March 2020

What a decade the 2010s were for 18-year-old singer-songwriter Billie Eilish. From primary school kid to an overachieving teenager with a chart-topping single, ‘Bad Guy.’

The latest news indicates that Billie Eilish is carrying this success into 2020 as she is set to follow in the footsteps of musical behemoths Shirley Bassey and Adele as the vocalist for the next James Bond theme.

However, performing arts are not the only place that the multi-talented star excels in. She already has two fashion collections with popular outlets Urban Outfitters and Bershka. And the Glastonbury sensation has just announced plans to release her third range with H&M, with sustainability being at the core of the venture.

Billie Eilish and H&M – Sustainable Fashion

The announcement came via H&M’s Instagram saying, “We can’t bite our tongues any longer: Billie Eilish’s merch is out now! @blohsh #HM #blohs.” Prompting the teenage star to announce that she tries to keep her lifestyle as sustainable as possible.

Billie Eilish’s range features sweaters, oversized t-shirts, bucket hats, bumbags, hoodies, beanies, and socks – all sourced from sustainable materials and sold at affordable prices to appeal to her younger demographic.

The starting price of the clothing is £3.99, with the most expensive being £24.99. Considering most of Billie Eilish’s fanbase is the same age or younger than herself, this is a clever move by the Swedish fashion house and the singer.

Billie Eilish and Her Sustainable Lifestyle

The move isn’t a surprise for those who know the fashion star, as she pledges to keep her lifestyle as green as possible, particularly when she is touring.

At her gigs single-use straws are banned, reusable bottles are advocated, and recycling bins follow her everywhere she travels and are provided for her whole entourage.

Someone in Billie Eilish’s position can do a lot to prompt a younger generation of people into caring about the planet, and it seems like her actions and words aim to do just that.

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