AMI opens London Flagship in Mayfair

6th May 2016

 

AMI founder and Creative Director, Alexandre Mattiussi hosted an intimate cocktail party at his newly opened AMI flagship in Mayfair (75 Duke Street) on Wednesday (4 May). The fashion set was out in full force to celebrate the opening alongside notable names including; Chris Robshaw, Dougie Poynter, Reggie Yates and Will Best.

Staying true the to the brand’s Parisian heritage, guests enjoyed traditional french fare and champagne while browsing the collection of pop patterns and smart separates.The London store is AMI’s 5th in the world (following 3 in Paris and one in Tokyo) and is amongst AMI’s 300 other points of sale worldwide.

The flagship features exposed white brick, concrete juxtaposed against yellow ceramic and parquet floors with black paint details. All adding up to an instagram-worthy interior further intensified by mirrors which reflect to create optical illusions.

Head on over to 75 Duke street to check out the new spot and shop AMI’s smart and stylish clothes. In the meantime have a look through the gallery …

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Ami Mayfair Store Opening on May 4, 2016 in London, England

 

LONDON, ENGLAND - MAY 04: Alexandre Mattiussi (L) and Patrick Grant attends Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Patrick Grant; Alexandre Mattiussi
Alexandre Mattiussi (L) and Patrick Grant attends Ami Mayfair Store Opening. Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris

 

LONDON, ENGLAND - MAY 04: Alexandre Mattiussi attends Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Andres Velencoso
Alexandre Mattiussi at the Ami Mayfair Store Opening Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris

 

LONDON, ENGLAND - MAY 04: (L-R) Chris Robshaw, Alexandre Mattiussi and Ugo Monye attends Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Ugo Monye; Alexandre Mattiussi; Chris Robshaw
LONDON, ENGLAND – MAY 04: (L-R) Chris Robshaw, Alexandre Mattiussi and Ugo Monye attends Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Ugo Monye; Alexandre Mattiussi; Chris Robshaw
LONDON, ENGLAND - MAY 04: Cobi Yates (L) and Reggie Yates attend Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Cobi Yates; Reggie Yates
LONDON, ENGLAND – MAY 04: Cobi Yates (L) and Reggie Yates attend Ami Mayfair Store Opening Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris
LONDON, ENGLAND - MAY 04: (L-R) Duncan Campbell, Luke Edward Hall and Charlotte Rey attend Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Duncan Campbell; Luke Edward Hall; Charlotte Rey
Duncan Campbell, Luke Edward Hall and Charlotte Rey. Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris

 

LONDON, ENGLAND - MAY 04: Dougie Poynter (L) and Alexandre Mattiussi attends Ami Mayfair Store Opening on May 4, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris) *** Local Caption *** Alexandre Mattiussi; Dougie Poynter
Dougie Poynter (L) and Alexandre Mattiussi. Photo by David M. Benett/Dave Benett/Getty Images for Ami Paris

AMI website: amiparis.fr

Words by Tyler Kenny

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