AMI founder and Creative Director, Alexandre Mattiussi hosted an intimate cocktail party at his newly opened AMI flagship in Mayfair (75 Duke Street) on Wednesday (4 May). The fashion set was out in full force to celebrate the opening alongside notable names including; Chris Robshaw, Dougie Poynter, Reggie Yates and Will Best.
Staying true the to the brand’s Parisian heritage, guests enjoyed traditional french fare and champagne while browsing the collection of pop patterns and smart separates.The London store is AMI’s 5th in the world (following 3 in Paris and one in Tokyo) and is amongst AMI’s 300 other points of sale worldwide.
The flagship features exposed white brick, concrete juxtaposed against yellow ceramic and parquet floors with black paint details. All adding up to an instagram-worthy interior further intensified by mirrors which reflect to create optical illusions.
Head on over to 75 Duke street to check out the new spot and shop AMI’s smart and stylish clothes. In the meantime have a look through the gallery …
AMI website: amiparis.fr
Words by Tyler Kenny