There is one enterprise that is responsible for rebuilding the guitar music scene right now – This Feeling.
This Feeling is paving the way for talented musicians to carve out an organic career in a world where they have been marginalised, a world that is dominated by factory line pop music.
This Feeling makes sure everyone has a ruddy good time. If you haven’t heard of it, it's high time to get on board with the likes of Noel Gallagher, Kasabian and the countless other big names in music who hail its importance.
Noel Gallagher says of the This Feeling club nights, that showcase new bands up and down the country, “what This Feeling is doing at the moment is vital. This Feeling is the best club in the UK for future rock and roll stars. They believe in the power of guitars and when rock and roll makes its glorious comeback you can bet your arse you heard it first at This Feeling.”
If you are just getting onboard the This Feeling train, now is the time to do it as a big tour is afoot.
The second of its kind, This Feeling Alive, the tour is the most exciting way to be ahead of the curve with the next big names on the scene.
2017 saw Bang Bang Romeo top the line-up – fast forward a year and they are making serious waves in the USA on a massive record label, hitting the main stage at huge UK festivals like Isle of Wight and possibly their biggest scoop to date: supporting Pink on her massive stadium tour next year.
All of this with a leg up from This Feeling and all watched by fans who saw them at This Feeling first.
So, what of 2018? Three very promising bands, all with a unique take on the genre and so much to play for on this UK-wide tour. We caught up with them on the Big Red Bus, calling all stations to The Zone.
How would you describe your sound?
Classic rock and roll with spoken word. We weren’t trying to reinvent the wheel. We just wanted to have a good time. We are just three lads from Wales trying to change our lives. We weren’t that good at school and not good enough at football so the other choice was to be rock stars.
What will you be bringing to your live shows on the tour?
Classic rock and roll, spoken word, a mad mess, and just an unpredictable, exciting bit of live music.
What did you take away from being on tour with Liam Gallagher?
He’s really calm and centred. When we were on tour with him we were wild and off-the-chain and we burnt out too quickly, so he taught us composure.
You are Radio X This Feeling track of the week this week, how does that feel?
It feels incendiary. We feel like we are on fire right now, so good.
Describe your sound.
Charismatically shambolic. We keep trying to run away from the blues sound but it will always be audible in our sound because we grew up listening to and playing rhythm and blues. We also like to differentiate our styles and we listen to a wide range of music.
How do you feel about being part of the This Feeling: Alive Tour 2018?
I feel like its going top last year. Think we will smash it out the water. All the bands including the support bands are absolutely awesome. We are full of beans.
Where do you see yourselves going after this?
Europe or maybe the USA.
How do you feel about being part of the Alive Tour 2018?
Incredibly lucky and grateful – just so excited.
How would you describe your sound?
Soaring, euphoric indie guitar music.
What are your influences?
Enthusiasm for beer and great banging tunes. Our influences come from everywhere but we all congregate over a shared love of The Stone Roses.
How do you build up to your set?
We love to watch the other bands to get us in the mood; we want to be a part of the whole gig experience.
The Alive Tour is underway and tickets are available here.
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