Celebrities investing in CBD is just the latest way the rich and famous are making their cash work for them. It’s no surprise really that those blessed with eternal youth should have an interest in healthy lifestyle choices. CBD is thought to have any number of health benefits for both the body and the mind.
So many products are now made with CBD—you can drink it, bathe in it, and spread it all over your body. And it appears that some of Hollywood's biggest personalities are doing exactly that. No strangers to self-care, this healthful cannabinoid has a lot of famous fans. A-listers Jennifer Aniston, Emma Roberts, and Kim Kardashian are among the most vocal supporters of CBD.
Celebrities Investing In CBD
However, celebrities aren’t just shouting from the rooftops about their favourite CBD brands, some are buying into the industry. This indicates just how much CBD has captured the imagination of wellness fanatics who believe in its power. Also, celebrity endorsements usually indicate an industry that’s on the up and up. Let’s take a look at some of the celebrities who’ve shown their support for CBD as part of a healthy lifestyle.
Megan Rapinoe kicked her way into the spotlight in the summer of 2019. Captain of the United States women's national soccer, she led her team to a Women's World Cup triumph and took home the Golden Ball trophy as the tournament's best player. She also collaborated with her twin sister, Rachael Rapinoe, to develop Mendi, an athlete-driven CBD company that bills itself as a “sports brand that uses cannabis as a healthier alternative to manage pain and rehabilitation for elite and ordinary athletes.”
Whoopi & Maya, a company that specialises in the legal distribution of medical marijuana, is co-founded by the co-host of The View and our favourite singing nun. Is there another brand mainstay? Yes. CBD products designed specifically to alleviate menstrual discomfort. This is a brand that puts women first.
John Legend Singer
John Legend has sung his praises for CBD for some time. He pushed his interest in the business to new heights by investing in a CBD startup named PlusCBD. His responsibilities also include acting as a spokesperson for the company's products, with a concentration on edible gummies.
Will.i.am turned to a plant-based lifestyle a few years ago. At the same time the music producer and mogul invested in the German vegan CBD lifestyle brand, Vaay when they expanded into the U.K. market. Vaay raised $29 million to establish its CBD and medical cannabis enterprise. This is the greatest amount of funding ever raised in Europe for a cannabis startup, and VAAY is quickly establishing itself as a brand to watch.
Gwyneth Paltrow technically doesn’t have a financial stake in an actual CBD brand but the health-obsessed actress is credited with taking CBD mainstream. She popularised and normalised the use of CBD in the beauty and health industries, thanks to her lifestyle brand Goop's website showcasing the substance. Paltrow's team has also documented a first-experience timer's at a CBD boutique and how the smart set organises CBD dinner parties, in addition to sharing infused cocktails.
Mike Tyson, the former World Heavyweight Champion, has undergone a significant image makeover in recent decades. “Iron Mike” has toned down his partying ways in recent years. Tyson Ranch, a cannabis line that includes a line of CBD-enhanced beverages called Dwiink, which has 10mg of CBD per bottle, is a recent example.
So, what makes VAAY such an attractive prospect for celebrities? Is it the fact that it’s vegan, cruelty-free or is it just really good marketing? Either way, it’s an incredibly popular brand for the rich and famous to invest in. Just ask Alyssa Milano, another celebrity who has chosen to get behind this exciting brand.
Martha Stewart has earned a fortune by encouraging others with her lifestyle advice, so she chose to do something similar by partnering with Canopy Growth Corporations, a cannabis firm based in Canada. According to a press release from the company, the longstanding businesswoman and TV personality assisted with “exploring the effectiveness of CBD and other cannabinoids as they relate to enhancing the lives of both humans and animals.”
One thing is certain, CBD has taken popular culture by storm. This all-natural extract is so popular with the self-care set because of all its purported health benefits. It's also a substance that doesn't have many drawbacks. There's no wonder that celebrities see this star-studded ingredient as a solid investment. Celebrities investing in CBD seems like a trend that isn't going anywhere, anytime soon.